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Competitia explica standardul unei interogari
Analiza competitiei nu inseamna copierea paginilor care rankeaza. Inseamna sa intelegi ce tip de continut raspunde intentiei, ce detalii lipsesc din propria pagina si ce semnale tehnice sau editoriale sustin rezultatele existente.
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Compara doar lucrurile care pot schimba decizia
O analiza utila compara structura paginii, profunzimea raspunsului, legaturile interne, autoritatea surselor si experienta de conversie. Rezultatul trebuie sa fie o lista scurta de actiuni, nu un inventar fara prioritate.
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