Online Reputation Management – ORM
The reputation that every online business has represents the image that is associated to your brand. Imagine what happens when the results from the search engines associate your brand with negative testimonials. These negative mentions can appear because of an unsatisfied client, an angry employee or even from competition.
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin
What others say about you, your products or services or about your employees can cost you money. Reputation management services are closely related to Social Media, link building and content marketing.
In order to protect your online reputation we are looking for mentions of your brand, citations or other associations. The purpose is that all negative associations to be replaced by positive ones through a strategy that was well-planned from the very beginning.
Taking into consideration that more and more potential clients are present online, one negative mention or a complaint from a customer are enough to stain the image that you have.
The service of Management Reputation consists in:
- Developing a strategy
- Developing a mix between Social Media, Content Marketing and Link Building (depending on how big the problem is)
- Tools Recommendations: close monitoring
- Evaluation and SERPs monitoring for measuring the brand’s occurences
- Analysis of the reputation in Social Media platforms
- Recommendations and implementations for resolving issues
- Action plans in Social Media
Actions that will assure you a very good reputation:
- We will define and implement link building strategies for Social Media.
- We will achieve presence in specific areas of interest in order to promote content.
- We will publish press releases.
- We will get the monopoly on SERPs control for your brand.