Author Rank was a hot topic since the introduction of Authorship. Building an identity around top content begins to take increasingly more shape and to have a spectacular evolution. Such a subject cannot be ignored by online marketers.
It is only a matter of time until Author Rank will be implemented at the macro level. Content of the highest quality is, without a doubt, something users want: original content, informative, well structured and providing the exact information they need.

We all need the best sources and this is also the case in the online. Each author has an Author Rank which may vary over time, increasing or decreasing.

It is only a matter of time until Author Rank will be implemented at the macro level. Content of the highest quality is, without a doubt, something users want: original content, informative, well structured and providing the exact information they need.

We all need the best sources and this is also the case in the online. Each author has an Author Rank which may vary over time, increasing or decreasing.

What are the strategies that you can use to create and strengthen a strong Author Rank over time?

  • Use Google Keyword Tools and Trends to ensure that the most important keywords are included in your articles.
  • Publish articles on a regular basis, at least once a week. We are talking about quality articles, which have an impact on users.
  • Make sure the title of you articles is relevant for your target audience. Write naturally, for users and not for search engines, so do not over-use keyworduri.
  • Keep in mind that what you write has to be a way of answering questions and of bringing value to your community.

Google strives to improve the quality of the results and this is an advantage for SEO specialists who are already using strategies related to quality content. Google+ and Google Authorship were introduced to build a “strong identity” and to be closer to eliminating spam. This is proof that Google puts great emphasis on creating high quality content.

Below are some things you should keep in mind in constructing Author Rank:

1. Claim Authorship using Google+ as an identity platform and put your mark on the content that you create so that you create to be in advantage when Author Rank is implemented at macro level. After you do this, you get visibility in the results and the content you create will appear as “rich snippet”, which attracts the attention of users and which definitely enhances your CTR.

2. Use, as much as possible, Google+ and all the benefits of this network. Keep in mind the format you must use for every post , because Google takes into account this details (bold titles). Add the Google+ button on your site and try to have as much activity and interaction with people in the same areas of interest as you.

3. Activity in Google+: Follow the authors with high Author Rank in your Google+ community and interact with them. Once in their circle, it will be much easier for you to distribute quality content and improve your Author Rank.

4. Guest Posts: Select quality sites with good content for guest posts, that will help you improve your Author Rank.

5. Choose a Niche: Choose a niche that you’re good at and that you are passionate about to be able to create impressive content. Note that the Author Rank is difficult to grow and extremely easy to decrease.

Ultimately we are talking about building relationships and identity through content. The relationships that you build will bring benefits over them in time, and this this way your content will be shared by the friends you make. Remember that you must in turn share the work of others, to comment and to appreciate the when they offer good information.

Google discovered systems through which the Author Rank cannot be influenced very easily and is closely related to social media. Your reputation grows outside Google+ by participating in forums and other online communities.

How do you build your reputation?