What is an seo friendly url? It’s an url that means something for both search engines and the users, but most importantly, it’s an seo ranking factor. Having keywords in the url not only increases the relevancy of your page for a keyword, but also increases the chances that users click on your website when they find it in the SERPs.
For example, would you click on something like:
Or on something like:
While you can use the settings in PrestaShop to enable seo urls, you need to buy a plugin to really make them seo friendly, as PrestaShop is unable to generate urls without keeping an id number. In the example above, you will get an url like:
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There are specific settings inside of Prestashop platform that can be made to obtain better search engine results to attract increased organic traffic.