Competition AnalysisWhy is it useful to study your competitors? The work of a SEO Consultant also consists in competition analysis. It’s always good to know who you’re competing with. It is very important to know what others have done and how they got ahead of you.
Competition analysis is necessary in making a comparison between your website and those of your competitors, to see where you stand. Your competitors do not always proceed “by the book” in following Google’s directions and therefore it should not be followed.
It is useful to know your online behavior and the way you introduce yourself. The information gathered by analyzing competitors is priceless. This is the only way for you to grow, to find new opportunities and to make improvements.
We make an intelligent analysis, both OnPage and OffPage. It is not necessary that all the attention to be directed towards the competition, but the resources should be directed towards your website and the content.
For example, competitors can buy links or use manipulative techniques. It is important to know if they are involved in such actions, because, on the long run, Google will notice these irregularities.
For the Competition Analysis we examine the following aspects:
- Which are the real competitors?
- What are the important words of strategy?
- What is the purpose? OnPage/OffPage Analysis, Content Marketing Strategies
- How competitive are the words that we want to use?
For the OffPage Strategy we observe certain variables:
- Domain Authority
- Page Authority
- Trust Flow
- Citation Flow
- The total number of links
- The total number of domains that send links
- Dofollow vs Nofollow Links
- Total number of IPs and C Classes
- Brand Anchors vs. Exact Match vs. Partial Match
- Social Media Activity
With the help of this type of analysis we can outline the link profile of your site and your competitors’ link profiles. At the same time we can observe how diverse the links are and how natural the entire link profile is.
For the analyzed data to be more accurate, we use premium tools:
- MajesticSEO.com Gold
- OpenSiteExplorer.org – PRO
- CognitiveSEO.com – PRO
- aHrefs.com – Professional
Our own tools
GEORanker – Analiza Locala
Traffic and interest data