Pay Per Click (PPC) represents the paid ads (links) that appear above, to the right and below the organic results in SERPs (Search Engine Result Pages). The cost of these commercials depends on the Cost per Click (CPC) and the keyword. The most searched words (the ones that present the most interest) are more expensive than the less searched words. This is why finding the right words is essential in any PPC campaign.
PPC is the simplest method to bring relevant traffic to your website, even from the first day of your campaign. Our experience guarantees top results and we are very sure of the success of all our campaigns.
We focus very much on increasing the ROI and the number of conversions brought to clients. We are aware that the traffic is important but the most important thing is that the paid traffic converts into sales. We work efficiently, rely on multiple tests and improve the budgets by optimizing every single campaign.
A very important aspect of PPC campaigns is tracking the invalid clicks. Agile Media offers full acces to a tool that monitors all irrelevant clicks and bans them.
Our PPC consultants will help you manage campaigns on more platforms:
- Google Adwords
- Google Display Network
- Text and ads copywriting
- Suggestions and implementation
- A/B and Multivariate Testing
- Group Ads – defining and structuring
- Landing page analysis
- Landing page creation
- Dashboard setup
- Programming ads
- Following costs
- Content and Display network management
- Remarketing in Display network (GDN)
- Product ads – listing and analysis
- Keywords – defining and analysis
- Keywords list – increase or decrease
- Negative keywords analysis
- Traffic and conversions analysis
We manage the entire PPC campaign for you, from choosing the right keywords, to composing the text for ads, testing and measuring the KPIs. We use SEO to improve the ad keywords quality score.