Pay Per Click (PPC) represents the paid ads (links) that appear above the organic results in SERPs (Search Engine Result Pages). The cost of these commercials depends on the Cost per Click (CPC) and the keyword. The most searched words (the ones that present the most interest) are more expensive than the less searched words. This is why finding the right words is essential in any PPC campaign.
PPC is the simplest method to bring relevant traffic to your website, even from the first day of your campaign. Our experience guides us and we are very sure of our performances which we can obtain in any campaign.
We focus very much on improving the ROI and the conversions brought to clients. We are aware that the traffic is important but the more important thing is that the traffic converts itself. We work efficiently, relying on many tests and on conserving the budgets by optimizing every single campaign.
A very important aspect of PPC campaigns is to track invalid clicks. Agile Media offers full acces to a tool that monitors all irrelevant clicks and bans them.
Our PPC consultants will help you manage campaigns on more platforms:
- Google Adwords
- Google Display Network
- Text and ads copywriting
- Suggestions and implementation
- A/B and Multivariate Testing
- Group Ads – defining and structuring
- Landing page analysis
- Landing page creation
- Dashboard setup
- Programming ads
- Following costs
- Content and Display network management
- Remarketing in Display network (GDN)
- Product ads – listing and analysis
- Keywords – defining and analysis
- Keywords list – increase or decrease
- Negative keywords analysis
- Traffic and conversions analysis
We manage the entire PPC campaign for you, while being careful in choosing the keywords, composing the text for ads and testing and measure of our results. We use SEO to improve the ad keywords quality score.