How Google Search Works

How Google Search Works

To better understand how Google search works, we invite you to watch this video where Matt Cutts explains this. Transcript of the video: Hi, my name is Matt Cutts. I’m an engineer in the quality group at Google and I’d like to talk today about what happens when you do...
5 PPC KPIs you need to follow in AdWords

5 PPC KPIs you need to follow in AdWords

Key Performance Indicators (KPI) Key Performance Indicators, also known as KPI represent the tool for evaluation of the performance for an ad campaign. In PPC Campaigns you can use KPIs to determine the success of the campaign. 1. Click-through rate (CTR)...